mONAT - DEEP INTENSIVE TREATMENT

Project: On-Set Campaign Photo Art Direction

Client: Monat Global

ANTI-FRIZZ - VISUAL COMMUNICATION

Art directed on set to ensure the creative strategy was met. My role included making sure the styling, apparel, product, hair and makeup were in place and ready to capture. Assisted and directed the photographers to ensure the team gets “the shot” that best represents the initiative. And once the planned shot was perfectly captured, I encouraged and supported the photographer to capture alternative views. The photography was later on used to put together the visual communication for the launch of the new deep conditioner and anti-frizz product, from on site banners and lading pages, to social media and advertising.